Connective is a Belgian ICT player, which allows business interactions in a safe and contextualized environment. They were formerly called LetterGen but the name didn't quite cover the activities anymore. To prepare the company for a new mission, they partnered up with us.
With our Brand Manifesto workshop we helped LetterGen to set the strategic base of the brand in a brand positioning and story: Creating Trust. Connecting Value. Once that was in place we created a new name: Connective. Later on we developed the Logo, Corporate Identity and the Corporate Website.