Dovre is a belgian based manufacturer of iron stoves, with a business focus on Scandinavian and southern European markets. Looking for a consistent brand story and brand image across all markets, our paths crossed.
As a first step, we conducted our Brand Manifesto workshop, attended by all country managers and the local management team, where we identified the company's DNA. Once we mapped it out, we developed the Organizing Idea: "Fire with Character". After defining the brand strategy, we rolled out a new corporate identity, advertising campaign and an international catalogue.