Legal & General loves life
Legal & General delivers quality life insurance. With over thirty years of valuable experience in The Netherlands, this big-league player asked King of Hearts to translate its Dutch concept into a Belgian one.
We all dream of care-free future, don’t we. That’s why L&G ensures financial protection for customers and their family members. We at King of Hearts treasure the now, that’s how we came up with the idea to celebrate life. By spreading a message that feels light, bright and full of lust for life, we turned L&G into an insurance company that’s truly one-of-a-kind.
Brand strategy & concept
Corporate and agent website
Field marketing & events