Lazer Bullet beats the elements
For the launch of the new 'high end' Lazer bike helmet, the "Bullet", we developed the concept "Beat the elements". Graphically we focussed on the hexagon of the air slide on the helmet that characterizes the main feature of the helmet. In production we used a real laser to project the hexagon. The smoke symbolizes the speed that comes with the aerodynamic capabilities of the "Bullet".