LDC wood is hot
For this campaign, we had the honour to work together with two of the most respectable specialists in timber import: Lemahieu and Decolvenaere. Both companies saw the potential of producing ThermoWood in Belgium and instead of competing against each other, they decided to shake hands and start a new business that is hotter than hot. And that is where we came in.
We defined the strategic base of the brand in a brand positioning and story: Heated to perfection. We created a high quality website to show customers that LDCwood is ready for business and to heat things up some more, we made sure that newbie LDCwood has an inspiring brand identity that is visible in all their communications.