Orac is a European manufacturer of wall and ceiling moldings. To draw out their marketing strategy for the next three years, they went with us.
With our Brand Manifesto workshop we helped Orac to set the strategic basis of the brand: brand positioning and story. Once that was in place we developed a campaign concept that will help the Orac brand to obtain the right positioning in the market: Reflecting your Imagination. In the elaboration of the concept, the product is the hero and the images excel in inspiration.
In addition to the campaign, we also refreshed the Orac logo and coporate values, and designed their catalogue.