Pro-Duo is a European leader in the distribution of professional hair and beauty products. Pro-Duo has a network of own stores in five countries.
They approached us looking for a corporate identity to promote brand consistency across the European markets. However, after the strategic phase, we concluded they needed more than just consistency.
We developed a brand strategy which transformed Pro-Duo from a mecca of products, into a mecca of inspiration. We injected life and lifestyle into the brand, to boost the overall Pro-Duo experience for customers as well as employees.