Samoco is a full-service assembly company, part of the Sarens Group. Aiming to give Samoco a unique face and distinctive story, and stimulating their growth in the mean time, they partnered up with us for their marketing activities.
After an intense Brand Manifesto workshop with a very heterogeneous group of employees, we exposed Samoco's DNA: the people's multi-disciplinary expertise. These were the building blocks for the Organizing Idea "Solve it with skill. Tackle it with passion." After defining the brand strategy, the roll-out of a new corporate identity, employer branding campaign and corporate website followed.