Beerschot Hockey Club

Branding / Marketing / Strategy / Graphic Design

Hockey became Pro.

Belgian Hockey has come a long way. The efforts of the clubs have payed of with the winnings of the national team. Clubs are bursting with talent and expertise. They deserve an image that reflects that.

Beerschot hockey club in particular has a long history. A bright future with a lot of nostalgia. ‘Tene quod bene’ as they say. ‘Keep what’s good’… and make it better. It’s not an easy task to change the identity of a club that is loved by many. But Beerschot as proven to be resilient and is now ready for the future, having reclaimed their own colors. The future is purple and white.

King of hearts helped them along the way by creating their new future proof identity, with respect for the past. And made up a communication strategy to maintain a stable growth for the Club.


Purple and bright.

After a big reveal of the new Club identity. Beerschot had grown wings in 2019. Scoring tickets for the European Hockey League and reaching the finals of the Belgian League. Everything is bright for Beerschot. Purple and bright.

Smart Partnership

Beerschot teamed up with OSAKA hockey equipment.
creating a hybrid branding on the Beerschot Casual wear putting both brands in the picture.

Care to explore the possibilities of your brand?

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