Cardo Brussels aimed to establish itself as a premier leisure and city destination, blending the cultural essence of Brussels with contemporary hospitality. The challenge was to transform the hotel’s concept into compelling communication that would engage the desired audience and make Cardo Brussels a must-visit landmark.
King of Hearts took on the task of bringing the Cardo Brussels brand to life through vibrant and effective communication strategies. We developed a creative communication concept, crafted a captivating brand story, and produced a brand movie. Additionally, we designed all communication and brand assets within and around the hotel, and implemented a comprehensive social media strategy focused on community building and digital marketing. Our efforts ensured that Cardo Brussels stood out as an attractive destination, seamlessly blending leisure and city experiences to captivate its target audience.
Cardo Brussels shares Magritte’s way of shifting the familiar into the unexpected. Magritte reframed everyday symbols to reveal a deeper layer. Cardo does the same with the city: it turns routes, spaces and encounters into moments that feel recognisable yet slightly surreal.