Crowd Cooks had a solid foundation and a clear product story, but the brand did not yet attract the broader crowd they wanted to reach. The identity needed more personality to reflect the warmth, creativity and community behind the name. Our task was to help them evolve into a brand world that felt more vibrant, inviting and socially engaging.
We brought the brand to life with bold color, playful animations and a sense of fun that mirrors the joy of eating and sharing meals. We introduced a visual language that plays with all kinds of bowls, plates and kitchenware, showing the variety of ways Crowd Cooks meals can be served. This approach highlights diversity, creativity and inclusivity while keeping the brand approachable. The updated palette and the added fun animations make Crowd Cooks feel lively, contemporary and ready to connect with a wider audience.
