As Dominique London expanded by bringing together several historic cigar shops and heritage brands, they needed a clear brand that could unite their growing portfolio under one identity. Our role was to create a cohesive brand architecture and transform Dominique London from a premium cigar retailer into a distinctive lifestyle brand with international ambitions.
We developed the strategic and creative foundations of the Dominique London brand, from positioning and brand architecture to its visual and verbal identity. We translated this into a consistent brand system across digital platforms, retail environments, campaigns, packaging and communication, ensuring every touchpoint reflects the same refined experience while positioning Dominique London as ‘A Refuge of Taste’.
