HNGRY introduced meal kits as early as 2014. The concept was simple: boxes containing ingredients and recipe cards you could have delivered or you could pop into their Antwerp store. In the years that followed, their passion for delicious food and hospitality remained unwavering. During the pandemic, HNGRY established a sustainable delivery model for their restaurant: ready-to-eat meals delivered to your doorstep: HNGRY 2.0 was born. All that was needed was a fresh identity to elevate the brand.
We started by diving into the HNGRY brand and its core values. From there we developed a brand identity that encompassed all that HNGRY entails. Inspired by their love for ‘good food’ and a seamless restaurant experience we created a tasty rebranding. We redesigned their packaging, communication on and offline and built a custom website with e-shop to streamline their orders and subscriptions. Through a digital campaign, we encouraged the target group to dig in. Bon appetit!