Oystershell Laboratories is a Belgian pharmaceutical company. They are very passionate about helping people to enjoy a healthy life. With the introduction of their lifestyle brand ‘Ultractive’, they focus on the needs of women. ‘Ultractive’ offers a range of supplements, providing benefits from stress relief to improved memory. They asked us to rebrand their product line and to create a brand story that women want to hear about.
The products of Oystershell are effective, reliable, and eye-catching. So we did the same for their branding. For every Ultractive product, we created its look and feel. But it is the inside that counts. That is why our descriptions are thought-out. We dived into women’s daily needs so we could create personas they could identify themselves with. Together with Ultractive, we worked out a digital media launch plan that focuses on its online presence. Additionally, a website and a brand movie showcase their empowering identity. You see, we haven’t been idling ourselves.