Allkind is a group of companies with a clear mission: to create opportunities for people who need extra care. Sensotec – one of their units – develops tools for overcoming visual challenges. But Sensotec had to overcome some challenges of its own. The brand is the outcome of two previous brands that merged. They asked us to move away from their outdated perception and find their new place in the market.
Sensotec develops products based on its own research. That inspired us to do our part of the research. Colors, fonts, spacing, line height. Every design aspect was examined by our creative team. As a result, we developed a contemporary, very own identity. We continued this personal approach by portraying their real customers and using them for content. The launch of the rebranding created momentum. By giving customers and users a central platform, we enlarged the world of Sensotec and strengthened its market position.