Trackers remain relatively unknown to the wider public. Yet the founders of SNtrackers are convinced they’re the future for anyone wanting to invest smartly and cost-efficiently. No hype, no gut feelings but rational wealth management based on indices and data. SNtrackers approached us with a clear ambition: to position themselves as the specialist in trackers. Because that’s all they do.The brand needed to radiate expertise while also building trust. Through a digital-first campaign, we aimed to humanize a rational story. And inject a breath of fresh air into a sector filled with jargon, emotion, and complexity.
We started from a simple truth: the moment is now. From that insight came the campaign line “The time is ripe.”
Ripe for returns. Ripe for clarity. Ripe for a new investment standard. We rebranded SNtrackers and launched the campaign in early January, when investors reflect on yearly results and doubts often surface. At that precise moment, SNtrackers offers a refreshing alternative: peace of mind, rationality, and a different kind of return. A series of video portraits featured the founders explaining, in clear and human terms, how trackers work and why passive investing is anything but indifferent. The content was distributed digitally across relevant social platforms to reach the audience where they already are. We translated the new brand identity into a website built on clarity and trust, making financial topics accessible without oversimplifying, structuring the offer, addressing objections, and giving language to financial peace of mind.
