Engels is a Belgian manufacturer of windows and doors. After they had invested in recent years in a new distribution model (Engels shops), it was time to work on the brand. Therefore they came knocking at King of Hearts.
With our Brand Manifesto workshop we helped Engels to set the strategic basis of the brand: brand positioning and story. Once that was in place we developed a campaign concept that should help the Engels brand to the right place in the market: the EN-EN concept. In the elaboration of the concept, the product is the hero and the images excel in simplicity and class.
In addition to the campaign, we also have helped Engels to define the corporate identity and to develop a new website.