Project information
BESIX STAY is a joint venture between A-STAR Group and BESIX Group, formed in march 2018 to revolutionize the city stay experience. The company wanted to create a new STAY formula worldwide, with all the modern and high tech needs for the next generation.
Here’s how we developed a new narrative, branding and pre-opening strategy that was needed to align the brand with its future audience and what they value most.